24th International Business Congress
University academics presented their bibliometric and visual mapping study of the rise of ghost kitchens at the 24th International Business Congress, exploring research trends related to digital transformation and changing consumer habits.
Digital Transformation and Scientific Exchange in Business Research
At the 24th International Business Congress hosted by Yaşar University in İzmir, our Vice Rector Prof. Dr. Uğur Yozgat and Faculty of Economics, Administrative and Social Sciences members Asst. Prof. Dr. Sefa Ceyhan and Asst. Prof. Dr. Meriç Esat Bebitoğlu successfully presented their paper, “The Rise of Ghost Kitchens: A Bibliometric Analysis Using Visual Mapping.”
The study examined the concept of ghost kitchens, which has gained importance alongside digitalization and changing consumer habits in recent years. Through bibliometric analysis and visual mapping, it detailed trends in the literature, key research areas and future perspectives.
The presentation made a valuable contribution to the literature and enhanced our university’s academic representation.
We congratulate our academics on their contributions and wish them continued success.
