“The Art of Staying Afloat” Held for the Third Time This Year
At the third Art of Staying Afloat event, entrepreneurs shared their experience in risk management, leadership, customer satisfaction, and psychological resilience with students. The professional training event highlighted continuous learning in entrepreneurship.
Professional Training, Risk Management, and Experience Sharing in Entrepreneurship
“The Art of Staying Afloat,” organized by Istanbul Nişantaşı University’s Industrial Engineering Club, was held for the third time this year. Inspiring entrepreneurship talks and valuable insights attracted strong student interest.
Moderator Egehan Türk outlined the program and introduced the guests. First speaker Ziya Şakir Yılmaz, Founder of Simurg Academy, discussed freedom and risk management in entrepreneurship. Stating, “Not every entrepreneur is free; what matters is being a smart entrepreneur,” he explained five stages of entrepreneurship and the influence of consumer behaviour. He emphasized technology’s role in turning small players into major players and the critical importance of communication and sales skills. He received a plaque after his speech.
Mustafa Kemal Sözkesen, Co-Founder of Keyo Dijital A.Ş. and Medipara Sağlık A.Ş., discussed challenges and achievements in his entrepreneurial journey. Following an unsuccessful venture, he focused on medical products and described his growth as an e-commerce platform provider. He highlighted flexible leadership, customer satisfaction, AI in business processes and the value of networking. He was then presented with a plaque.
Finally, Eknevia Founder Mert Güler described developing Türkiye’s first boat rental platform. His passion for the sea guided the project, and his core team formed a close family-like environment. Emphasizing patience and psychological resilience, he encouraged students to take bold steps with original ideas. He also discussed new projects such as “Ismarlıyo,” underlining that entrepreneurship is continuous learning. The event concluded with a plaque presented to Güler.
“The Art of Staying Afloat” received great appreciation for its inspiring stories and valuable insights into entrepreneurship.
