The Future of the Digital World: Graphic Design, Animation and Artificial Intelligence Discussed

The “Role of Graphic Design and Animation in Advertising, Social Media, Branding and Marketing” event began with a speech by Branding Türkiye Founder Mürsel Ferhat Sağlam. He explained that digital branding is an integrated concept encompassing digital marketing and brand management communications. Highlighting a process comprising analysis, strategy, implementation and reporting, he stated that companies unable to transform during the pandemic suffered significant revenue losses and that building customer loyalty in e-commerce takes time.

Fimarka Founder Mustafa Erol Çakan noted that AI had existed since the 1960s but formally entered everyday life with ChatGPT in 2022. He highlighted how easily AI can be customised to individual and business needs. Sharing examples of solutions offered by AI platforms in advertising, digital marketing and social media, he said AI had simplified “visual localisation” processes. He emphasised the important role of digital twin technologies in maintaining seamless communications on digital platforms.

The event continued under the moderation of Lecturer Ümit Karabacak. Summarising the assessments of Mürsel Ferhat Sağlam and Mustafa Erol Çakan, he noted that AI was increasingly taking over human and manual labour. Highlighting advanced capabilities such as translating an unfamiliar language and enabling a person to speak it, he reiterated these technologies’ impact on digital branding and commerce.

Social Media Commerce Association President Ferdi Alma stated that e-commerce had gained substantial momentum during the pandemic. Highlighting the prevalence of mobile devices and the young population’s role in Türkiye’s e-commerce growth, he said digital marketing offers flexibility in time and place. He noted that personalised advertising strategies can be developed through social media and emphasised that customer satisfaction can turn users into “brand ambassadors.”

E-Commerce Association President and Social Media Specialist Nurettin Turgut shared tips for being effective on social media. Highlighting the importance of Attention Insight and heatmaps, he said using a human face in profile pictures is effective. He explained that using a real name and professional position in a username benefits branding and SEO. He also noted that a clear biography, a link and up-to-date content suited to the target audience are critical for professionalism and engagement.

Throughout the event, participants gained a broad perspective on the transformative impact of digital branding, AI and social media on business and commerce.