Meeting the Industry in the Brand Management Course
Selma Cengiz discussed brand identity, positioning and patent processes in the Brand Management course. The professional training event also covered internships at her agency and the skills expected of students.
Professional Training and Internship Opportunities in Brand Management
Our Vocational School Public Relations and Publicity students met Selma Cengiz, our graduate and founder of Teferuat Advertising Agency, during the Brand Management course.
Cengiz shared important information about brand establishment, identity, positioning and patent application processes. Key considerations and legal details in the patent process were also discussed.
Announcing plans to recruit interns for her agency, Cengiz outlined her expectations, including creative thinking, strong communication, teamwork skills and an interest in the industry.
Students gained practical brand management knowledge and valuable industry insights.
