Event Held on Media Planning through Meta Business
Burcu Aydın demonstrated audience analysis, media buying, and digital campaign planning through Meta Business, supporting students’ digital advertising skills.
The Department of New Media and Communication held “Media Planning through Meta Business” with social media specialist Burcu Aydın.
The event addressed core topics including target audience analysis, media buying tools, platform analysis and digital campaign strategies. Aydın shared industry experience and key considerations in digital advertising and marketing. The practical event gave students hands-on knowledge of media planning and creating campaigns on digital platforms.
Students gained firsthand insight into industry dynamics. We thank the department and Burcu Aydın for their contributions.
