PİO-GAMECHANGERS: The Building Blocks of Marketing Summit
The Building Blocks of Marketing Summit brought experts together to discuss human behaviour, brand strategy, data analysis, social benefit, and AI’s role in marketing.
The “Fundamental Building Blocks of Marketing Summit” at İstanbul Nişantaşı University NeoTech Campus concluded with great interest. Rector Prof. Dr. Ayşegül Komsuoğlu Çıtıpıtıoğlu opened the event, emphasising that people are at the centre of marketing and highlighting technology’s transformative power. She expressed her belief that the event would provide new perspectives.
In “Changing Tools and Our Unchanging Goals,” Marketing Communications School Director Prof. Dr. Gresi Sanje explained that communication’s fundamental principles remain constant despite rapid technological development. She described technology as a product of human imagination and highlighted the complexity of human behaviour.
Joining via Zoom, THAAT’S IT! Founder Haluk Sicimoğlu analysed the use of fundamental human drives in marketing. He explained that security, health, belonging and curiosity underpin advertising campaigns, using examples to demonstrate their critical importance for brands.
Deeper Co-Founder İhsan Özçıtak discussed human behaviour and data analysis, highlighting social network structures in marketing. He explained how people are influenced by their social circles and how these networks can be used in marketing strategies. Examples involving clean energy and anti-smoking campaigns illustrated social influence in marketing.
In “Advertising Inspired by Facts,” Reckitt North America Marketing Director Tarık Bayar discussed challenges faced by brands. He presented Finish’s successful “Water of Tomorrow” campaign promoting water conservation, emphasising that brands can build more meaningful consumer relationships by addressing social problems.
The final speaker, Gamechangers Founder Ahmet Şükrü Altındağ, delivered “Technology: The Heavyweight of Every Era.” He highlighted AI’s importance as a central topic of the fourth industrial revolution. Explaining its use in advertising through examples, he concluded that technology must add value to people and brands beyond serving as a tool.
Offering a broad perspective on marketing developments and future strategies, the summit provided an inspiring experience. We aim to bring similarly rich content to future events and continue this inspiring atmosphere. We would be delighted to welcome you to our upcoming events.
