New Media and Communication Department Hosts Practical Digital Advertising Event: Running Digital Ads through Meta Business

Professional Training and Practical Learning in Digital Advertising

Aycrea Director Burcu Aydın met participants at the event “Running Digital Ads through Meta Business,” organized by Istanbul Nişantaşı University’s Department of New Media and Communication.

Offering both conceptual and practical content on digital advertising and marketing communications, Aydın provided comprehensive information about target audience analysis, media buying tools, platform evaluation processes and socioeconomic, psychographic, demographic and geographic analysis methods in new media advertising. The event also included a practical workshop on content production, advertising campaign creation, and planning and implementing digital marketing strategies through Meta Business Admin.

The highly productive event enabled participants to exchange experiences on current digital advertising trends and strategic practices. We thank Ms. Burcu Aydın for her valuable contributions.