From Story to Brand: A Talk with Ayşe Kulin
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Author Ayşe Kulin met with students and academic staff at the “From Story to Brand” talk, organised within the Integrated Marketing Communication course of the Vocational School’s Public Relations and Publicity Programme.
Author Ayşe Kulin met with students and academic staff at the “From Story to Brand” talk, organised within the Integrated Marketing Communication course of the Vocational School’s Public Relations and Publicity Programme.
The event explored the relationship between literature and brand communication, and the role of storytelling in content creation and brand perception. Ayşe Kulin’s career journey and her works Adı Aylin, Füreya, Veda and Köprü were discussed.