Hülya Eryılmaz met Public Relations and Advertising students on 5 May 2025, sharing experience of influencer marketing, digital content creation and current communication strategies as part of their professional training.
The professional training event addressed accountancy, VAT practices, auditing and internships. Guests shared working strategies and discussed AI’s supporting role in the profession.
Çeşminaz Kavlak discussed the chemistry of dermocosmetic and compounded products with Pharmacy Services students, connecting ingredients, stability, effectiveness and safety with professional practice.
Electroneurophysiology students analysed October Sky from a neuropsychological perspective with Clinical Psychologist Fatoş Özer, exploring learning motivation, emotional regulation and the application of theory.
A meeting on international student strategies for 2025–2026 explored sustainable international cooperation in higher education and approaches to target markets.
Athletics students demonstrated their performance at the Boyner Dinamik Running Event, which promoted sports culture, healthy living, teamwork and social solidarity.
ESN 201 brought together around 50 participants and nearly ten ESN clubs from across Türkiye. Workshops and presentations supported cooperation, knowledge sharing and social interaction among student clubs.
Organised jointly by three universities in Bursa on 8–10 May, IERFM 2025 focused on the digital economy, green innovation and sustainable development, featuring 109 papers, two investment sessions and practical econometrics training.
The Finance Summit explored a sustainable economy, financial literacy, free online education and career opportunities. Industry representatives shared experience of efficient resource use and informed financial decisions.
Tolga Artan shared experience of AI, digital marketing and e-commerce with International Trade and Business students, using practical examples to introduce current industry applications.
University academics presented their bibliometric and visual mapping study of the rise of ghost kitchens at the 24th International Business Congress, exploring research trends related to digital transformation and changing consumer habits.
Singapore Airlines Türkiye Marketing and Services Manager Derya Pekruh Gerçeker shared her aviation industry experience with students.
